IEF is a social enterprise focusing on the societal issue of financial literacy challenge in the Philippine society. As an entity registered in 2015, the company’s mission is to live by its name IGNITE – EMPOWER – FLOURISH.
The company braved a battle against an issue not well prioritized as financial literacy has a lot of already-existing solutions, but still evident to be an existing problem. Standard and Poors rated the Philippines to be only 25% financially literate.
IEF, Inc. believes contributing to financial literacy of the Filipinos would create a greater positive impact as a byproduct to the entire Philippine community. Financial Literacy can (1) eradicate SCAM growth; (2) increase the strength of MSME aspirants that would contribute to employment and; (3) create harmonious relationship in every family through understanding objective treatment and management of money.
Through the use of her ACCOUNTING PROFESSION as a leverage, the founder of IEF, Inc., Kristine Marcelo, along with her small team and with very limited funds, started making researches and immersions to understand the result of low financial literacy to Filipino families. In the end, their attention was focused on the Maritime Sector.
Since the late 2016, IEF Inc. focused specifically on the Maritime Sector, due to the challenge faced by majority of the industry’s retirees. Majority of maritime retirees were said to end up in poverty, despite earning from 50,000Php to more than 500,000Php a month.
The company’s immersion led to a hypothesis that one of the contributing causes of this issue is INVESTMENT GAMBLING. Translated in report the hypothesis is as follows 100% of the seafarers believed their next career is business, 100% of the tested population made business investments (either investor or starting up their own), 100% of these experienced financial damages. Since then, the company has created fifty-two (52) talks with an overall average audience rating of 9.03 out of 10 and was trusted both by private sectors and government sectors alike.
The company started spreading its advocacy through trainings and coaching. Until the company felt there is so much that they can do to empower further the seafarers while increasing the population they can tap. As a result, in 2019, the company made a subtle launching of its TECHNOLOGICALLY DRIVEN SOLUTION, called the IEF APP.
IEF APP is a SAAS created to be a palm-based technology that can bridge the just as a mere training tool but is gap of the seafarers’ financial capacity and financial dream.